Privacy & Security

Information we keep 

We record client information on our invoicing system, including your name, address and email alongside order details. This information is encrypted and secured electronically, held within a third party GDPR compliant system. This information allows us to track material goods, sales information and order details to serve clients with after-sales support in the future. We do not store any physical invoice copies to ensure your data is protected. 


The lawful basis for processing data

Under the guidelines of the Information Commissioners Office, we have identified the lawful basis on which we process data as:
6(1)(a) Consent from the data subject
6(1)(b) Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract
6(1)(c) Processing is necessary for compliance with a legal obligation


Website Security

HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of the HyperText Transfer Protocol (HTTP). When you connect to a website through HTTPS, your visit is encrypted with a digital SSL Certificate. You can tell if you are securely connected to a Website by looking at the URL. If the URL begins with https:// instead of HTTP://, the page is secure.  When you connect to a website with an SSL Certificate, all of the data passed back and forth between yourself and the website is secure and encrypted. By having SSL on all web pages of our site, your visit is secured the entire time you are on our site – protecting any and all data that is transferred.

Google believes that always-on https is critical to online security and data privacy. 


Payment Security

Our website is integrated with third-party payment systems (Stripe and Paypal) that are fully PCI compliant to ensure that payment information is never stored. In store, we use chip and pin to ensure the security of your payment.

We want you to feel secure and comfortable with us and want you to know how we use the information that you provide. We respect your privacy and will always treat all personal information as confidential.

Our database will only be accessible by our small team of employees concerned with the running and administration of our client base and all information contained is treated confidentially.

For your convenience and to ensure that personal information is kept updated we do not have a client login on our website. Instead all orders are placed directly without the need to log in, or without any need to retrieve access details.

We will always act in accordance with current legislation and aim to meet current internet best practice. We fully comply with all applicable UK Data Protection and consumer legislation.

You have a right under the Data Protection Act 1998 to ask what information we hold about you. You can do this in writing, finding our address by clicking on the contact us icon. We will, however, require proof of identification prior to providing this information. We have 24 hour CCTV on our premises for your protection. If you wish to request a copy of a personal recording, please apply in writing giving details of your visit date and time. 

Privacy Update - On May 25th, 2018 the Regulation (GDPR) will be enforced across Europe, including the UK despite Brexit. The law aims to give people more control over their data and to create a uniform set of rules to enforce across the continent.  Serendipity Diamonds is reviewing all of our data-policies to be sure we comply with the regulations. Our policy is available below and if at any time you would prefer us not to hold your email address on file or any further information you can unsubscribe from us at the bottom of our emails to you. 

Further information can be found at the GDPR website -

We send occasional email newsletter updates (one per month maximum) to clients. If you no longer wish to receive our newsletter, please use the unsubscribe process detailed at the foot of our email. 



We will not send you information about products and services of ours unless you have opted in and consented to receive marketing information, you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please contact us. All newsletter and sign-up forms are now GDPR compliant requiring subscribers to actively opt-in to receive further updates. 


Third Parties

We work with a selection of service providers including Deko and Close Brothers Retail Finance. Clients applying for finance submit their personal information to Deko and Close Brothers as part of their finance agreements, with both organisations GDPR compliant in how your data is secured and transferred.

We do not share any client information with marketing organisations. We will never share subscriber information or sell personal data to any third parties. 


Access to your information

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us via our contact us page. We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Google Ads

This website uses Google Ads

This website uses the Google AdWords re-marketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to this website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.

You can set preferences for how Google advertises to you using the Google Ad Preferences page, and if you want to you can opt out of interest-based advertising entirely by cookie settings or permanently using a browser plugin. 

Cookies Policy

Cookies are very small text files that are stored on your computer when you visit some websites. 

We use cookies to help identify your computer so we can tailor your user experience, track shopping basket contents and remember where you are in the order process.

You can disable any cookies already stored on your computer, but these may stop our website from functioning properly. For more information please see 

The following is strictly necessary in the operation of our website.

  • serendipitysession(Serendipity Diamonds) - Distinguishes between users and sessions once a user has signed in by storing an anonymised token.
  • _csrf (Serendipity Diamonds) -A randomly generated token which is used to prevent external websites from submitting forms on this website (Cross Site Request Forgery)

This Website Will :

Remember what is in your shopping basket

Remember where you are in the order process

The following are required to provide you with the best user experience and also to tell us which pages you find most interesting (anonymously).

Track the pages you visits via Google Analytics




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